GALLO
Winebox
Display
POP Display
Onesheet Sales Flyer
POP Display 2
POS Goal 3D
Basketball
what Joe Gallo proclaimed "one of the most successful
promotions in GALLO history." The promotion increased
REDWOOD CREEK wine sales by positioning it as "the
official wine of the Sacramento Kings," WITHOUT SAYING
IT OR SHOWING A PLAYER (due to industry legal constraints)
and merged Redwood Creek's calm, relaxing brand with the
exciting, frenetic brand of the Sacramento Kings.
ALL WITHOUT A MEDIA BUDGET.