GAUDIN
LAS VEGAS
PRINT
"Birthday Ads
"Birthday Outdoor
Banner"
"Birthday Outdoor
Banner (Spanish)"
"Clearance Outdoor
Banner"
"Clearance Outdoor
Banner (Spanish)"
dealerships. Their challenge was to create a new image
and direction in both the English and Spanish-speaking
markets, while taking dead aim at surpassing the sales
level of their traditional brand competitor. The C&A
approach was to create a strong memorable jingle, coupled
with visually-appealing local testimonials, and implement
the campaign in two languages.