GAUDIN
LAS VEGAS
TV
"Working Man"
"Birthday"
Spanish TV
RADIO
"Family Plan"
(Spanish)
PRINT
"Working Man
Decal
"Working Man
Decal (Spanish)"
MORE...
dealerships. Their challenge was to create a new image
and direction in both the English and Spanish-speaking
markets, while taking dead aim at surpassing the sales
level of their traditional brand competitor. The C&A
approach was to create a strong memorable jingle, coupled
with visually-appealing local testimonials, and implement
the campaign in two languages.