GAUDIN
LAS VEGAS
TV
"Working Man"
"Birthday"
Spanish TV
RADIO
"Family Plan"
(Spanish)
PRINT
"Working Man
Decal
"Working Man
Decal (Spanish)"
MORE...
dealerships. Their challenge was to create a new image
and direction in both the English and Spanish-speaking
markets, while taking dead aim at surpassing the sales
level of their traditional brand competitor. The Clark
& Associatesapproach was to create a strong memorable
jingle, coupled with visually-appealing local testimonials,
and implement the campaign in two languages.