M-BENZ
 NORTHERN
 CALIFORNIA



RADIO

   "City Lights"


   "Love It & Lease It"


 
City Lights
NORTHERN CALIFORNIA MERCEDES-BENZ DEALERS is one of several
regional auto dealer associations that Clark & Associates
has worked with since our founding in 1981. We were responsible
for producing all of the tier-2 advertising campaigns used in
the SanFrancisco/San Jose and Sacramento/Stockton/Modesto
market areas. Our slogan “Perception Is Not Always
Reality” epitomized the strategy and creative direction
we successfully used to help make the Northern California group
become the top regional group in the U.S. This success opened
the way for us to also work with the Seattle MB Dealer group
and the Phoenix MB Dealer group.